Book Review: Plug Your Book: Online Book Marketing for Authors

Book Review: Plug Your Book: Online Book Marketing for Authors
By: Steve Webber

This book is a study guide for Book Promotion 101. Even though I have been studying up here and there on book promotion–should the time come when I have a book to promote–there were many, many goodies and explanations for how and why to do things in this book that taught me more than a few new things.

In the past 5 years, things have changed dramatically in the ways authors successfully promote their books and this book has a bit for every kind of writer. Fiction, nonfiction, self-published or not. Even if you are just writing up a proposal for your planned nonfiction book, Plug Your Book can be very helpful. (Particularly helpful in terms of outlining your book’s marketing plan seeing as more and more writers are expected to do the majority of their own publicity.)

If you are a technophobe, fear not. Webber takes the time to describe and explain different aspects of online marketing as well as provide examples. Generally, he also takes the time to relate it back to the writer publicizing their book.

With the use of online marketing as described by Webber, books in niche markets are no longer subject to languish as ‘unknowns’. With a little well planned online marketing, they can take the book market by storm by using the web to find their diverse, wide-spread market–and at little cost. This book explains how to reach that niche market. (And bigger markets too, of course.)

Plug Your Book walks authors through online social communities/social networking, online book sellers (with a lot of attention spent on Amazon–dispelling myths, gimmicks and describing how to really make Amazon work for you), blogs (yours and others), blog tours, social searches, and basically 101 ways to drum up electronic word of mouth with little cost to you other than time.

Webber frequently provides online examples (one or two URLs are listed in the book for readers to use as further research) to further flesh out a topic. As well, Webber also has a website dedicated to the topic of online promotion and updates as well–essential seeing how fast things change online.

All in all, it is a book you will want to read slowly, pen in hand to mark all the good stuff. And if you are a writer, it is never too late or too early to pick it up.

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