Advice From Literary Agent Kevan Lyon

Last night, I moderated a live online chat over at AgentQuery Connect with literary agent Kevan Lyon of the Marsal Lyon Literary Agency in California. It was a full house with many new faces and Kevan answered around 30 questions in that short hour. In case you missed the chat, I will share a few tidbits, insights and advice from Kevan Lyon.

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On being located on the West Coast (instead of New York):

*Kevan mentions that West Coast agents often work longer hours as they start early in the day in order to be available to those working on the East coast. She says working in the Pacific timezone also works well for writers who are in other parts of the world. Plus, Eastern editors tend to start later in the day and work later–matching the West Coast workday. In today’s world where the majority of business is done electronically, it matters less and less where agents are physically located. (Especially when they are like Kevan and are willing to hop a plane to New York as needed.)

On e-books, and debuts in trade paperback (instead of hardcover):

*”I see the shift to trade paper as a positive for new authors — with a lower price point there is less reluctance on the part of readers to take a chance on a new reader. The $25+ hardcover price can be a difficult hurdle in this market, partic for a new author. On the e-book side I see those sales as primarily incremental. There is the potential to introduce your work to a whole new market of readers that may not have otherwise been exposed to your book. I encourage my authors to promote their availability on e-books to ensure they are casting a wide net.”

On female/male protagonists:

* “Generally there needs to be a female protagonist somewhere in the story. The majority of readers are women! I prefer a female main character, but will certainly consider a story that has male protagonists — try to include a woman tho!”

On word count:

* Yes, 200,000 words will make an agent skeptical. However, if the writing is uber intriguing, they may consider it. But remember, reading that many pages is a massive time commitment. On the flip side, if you are writing a story you want published in its own volume, try and get over the 60,000 word hump. (We’re talking about novels and adult non-fiction, here.)

On historicals:

* “European history — from King Henry’s time period forward to Victorian times — it is fairly UK centric, but France is also popular. If you are writing straight women’s fiction/historical they generally prefer a well known historical figure to be included in the story.” She also likes books done in the Civil war era, but cautions that other periods can  be tough to sell.

On YA (young adult novels):

* Male protagonists are fine (even though the majority of YA readers are female). Protagonists should be in about the 15-19 age range. A little romance in your YA is welcome, but any genre is okay as long as you have a good hook.

On series:

* Sell the first book, first. Then worry about getting the rest of your series on a bookshelf.

On writing in multiple genres:

* She feels that is a positive thing and would not turn down a writer because of it. (This was where I began professing my love in the middle of the chat!)

On being a young (high school age) writer seeking literary agent representation:

* “If the query is well written and the plot intriguing I will take a look. It is not necessarily something I would suggest you stress [referring to your age], but it is worth mentioning — there are marketing benefits sometimes for the publisher.”

On query writing:

* “Make sure you capture the essence of your plot in a succinct and descriptive way — you need to distinguish your story in the query — we read many queries at one sitting generally.”

* Comparing to other titles and pinpointing your market in your query: “The market is probably most key in my view for non-fiction. In fiction you need to tell a wonderful story. I don’t really need you to tell me the target market in your fiction query. But I do want you to be clear on what your plot and story line is for comparison to other titles it can be helpful for fiction, so that I get an idea of the narrative style or voice, but not absolutely key.”

Additional hints:

* Don’t call her ‘Mr. Lyon.’

* She prefers e-queries.

* Don’t tell her why she would be a perfect match, tell her what your story is about.

* If she asks for a short synopsis, she feels that 3-5 double spaced pages is fine.

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If you would like to meet Kevan or her partner Jill Marsal at a conference or workshop, check out their Facebook fan page. And if you would like to query Kevan, find out more about their submission guidelines here.

Online Chat With Literary Agent Kevan Lyon Tonight!

That’s right, AgentQuery.com is holding another literary agent chat and it is tonight!

Our agent guest is Kevan Lyon of the West coast agency Marsal Lyon Literary Agency. Kevan has twenty plus years in the publishing business, many of them in retail and distribution, making her a force to contend with when it comes to figuring out which books will sell and how to market them.

Curious about what Kevan is seeking in her submission pile?:

“Kevan Lyon works primarily with women’s fiction, with an emphasis on commercial women’s fiction and all genres of romantic fiction and young adult. Her particular interest is historical fiction of all types. She is also interested in non-fiction representing authors in the areas of memoir, pets, environment, parenting and current events.” As well, “Her authors in women’s fiction span a broad range of genres from more literary, commercial projects to all genres of romance including historical, contemporary, suspense and paranormal. With non-fiction projects she looks for topics that she is passionate about or that speak to issues of particular concern to women and families.” –From her AQ cafe chat area bio.

Join us tonight at 8PM Eastern! I will be serving as moderator so feel free to ask me chat related questions in the comment area. As well, there are more details posted in Kevan’s Chat thread on AQ Connect about the chat’s ins and outs as well as some handy timezone gadget links for those (like me) who find themselves in other timezones. The chat will be held in the AgentQuery Connect chat area and is free for all members. (Membership is free, but you do have to sign in to participate). The chat starts at 8PM Eastern and will last for one hour. If you have a question you’d like to ask Kevan, here’s your chance!

See you there.

“Write because you must, because it is your passion. Write for yourself, not to be published or for monetary gain.” Kevan Lyon.