Book Review: The X and Y of Buy

Book Review: The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop
By Elizabeth Pace

While this book is aimed at people in sales and marketing (and I am not), I found the topic to be very interesting. What is the topic? Well, basically it is how the male and female brains differ. In structure and therefore effects. What appeals to men and what appeals to women. As well, little social nuances are described as well. (Facts are based in brain research.) For example, most men find standing face to face to converse while making a great deal of eye contact to be somewhat confrontational whereas women feel that they are not being listened to unless you are face to face and making eye contact. The first 140 pages of 200 are devoted to explaining how men and women differ before spending the remaining pages describing how to make use of those differences to develop an effective sales technique.

Having an interest in sociology as well as what makes people tick, I found the first 3/4 of the book to be fascinating and I’m pretty sure I will be making use of some of the things I learned to communicate better with the males in my life. It is also a fast as well as interesting read. I found myself reading parts out loud to my husband. So, even if you aren’t in sales, this book may be for you!

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