Stand Out

With the economy dipping down low, there are obvious implications in the publishing industry. Everyone from agents to editors are going to be more careful about what projects and clients they take on. Nobody wants to take a risk when the business itself is already risky. They want a sure thing. They’re going to be searching for the professional newbie in the pile. The one who has done their research, is easy to work with, takes the time to ensure small mistakes are corrected and the like.

That means us aspiring types must take the time to personalize our queries, ensure our queries make sense and express in simple terms what our story is about. We have to showcase. We have to sell. Now is not the time to sit back and say, “I am so wonderful, they will come to me. They’ll ignore a few typos and ill placed adverbs because they’ll see how stellar my story is. My talent will speak for itself.” Not. Give it your best shot, folks. Dazzle them. Make them jump up from their desk and whoop in joy for finding someone who knows the business and has taken the extra few days or months to ensure their submission is A1.

Case in point, Kristen Nelson of The Nelson Literary Agency read 35,000 queries in this last year. Of that, she read 88 fulls and of that, found 2 new clients. 2 in 35,000. You heard right.

Make sure you stand out. Make sure you’re the best you can be.