Cool Marketing Idea

Have you seen those book trailers?

What are they? They are a short video, sort of like a visual back of the book blurb. I think that is pretty neat. I watched three off an agent’s blog and wanted to read two of the three books. This is interesting as I have seen one of the books on shelves as well as noticed ads for it and have been sort of like, ‘that’s interesting, but whatever’. I didn’t pick it up. I didn’t read the blurb. I didn’t buy it. But now, due to the little video, I have not only visited the book’s website and cruised around on it, I have made a mental note to check the book out of the library if I come across it (and ever find my library card again–stupid safe spot that I put it in). Still, I haven’t gone out and bought it, but I am one step closer to reading that book.